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OVERVIEW
TBD is Taco Bell's in house design agency (Taco Bell Design). While working there, I was tasked with creating a Welcome Guide booklet/kit that would be handed out to new employees at the agency.
CHALLENGE
TBD doesn't have a dedicated logo mark, so that gave me flexibility to contrast the branding with a clean/minimal approach using Helvetica. In addition to the welcome guide, I created a variety of supporting welcome kit swag.
Creative: ECD-Jess Kirkman, Designer- Arcy Valencia,
Account: CS Director- Kelli-Rae Coughlin
Account: CS Director- Kelli-Rae Coughlin
![](https://cdn.myportfolio.com/191405efb5fa4f996a494906f99bb105/3bb5730a-54ed-4b20-8c0b-85267c955b4f_rw_1920.jpg?h=5a1396199964108f7290504ceb641cc8)
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