OVERVIEW
TBD is Taco Bell's in house design agency (Taco Bell Design). While working there, I was tasked with creating a Welcome Guide booklet/kit that would be handed out to new employees at the agency.
CHALLENGE
TBD doesn't have a dedicated logo mark, so that gave me flexibility to contrast the branding with a clean/minimal approach using Helvetica. In addition to the welcome guide, I created a variety of supporting welcome kit swag.
Creative: ECD-Jess Kirkman, Designer- Arcy Valencia,
Account: CS Director- Kelli-Rae Coughlin
Account: CS Director- Kelli-Rae Coughlin
