Taco Bell and their Agency of Record (Deutsch LA) were developing a TV spot for a new product promotion that gave customers a free Chalupa Cravings Box to users who downloaded the Taco Bell app. In addition, I was tasked with Art Directing the same style to a production designer across email blasts.
The challenge was to drive customers to download the Taco Bell App with the incentive of receiving a free Chalupa Cravings Box. The concept started with just a voiceover and we were challenged to tell this story in a unique way that would engage viewers. For this assignment, I brought my hand crafted skills and created a surreal hand drawn world promoting Taco Bell's App. Ultimately, Deutsch LA took my hand drawn illustrations and animated them.

Taco Bell Design:
 - Jess Kirkman, ACD- Chris Selter, Designer- Arcy Valencia, 
Sr. Copywriter- Kev, Copywriter- Jordan Elle, 

Produced by: Deutsch LA, ECD​​​​​​​

Account: CS Director- Kelli-Rae Coughlin, Manager- Lisa Schnitzer
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