Taco Bell and their Agency of Record (Deutsch LA) were developing a TV spot for a new product promotion that gave customers a free Chalupa Cravings Box to users who downloaded the Taco Bell app. In addition, I was tasked with Art Directing the same style to a production designer across email blasts.
The challenge was to drive customers to download the Taco Bell App with the incentive of receiving a free Chalupa Cravings Box. The concept started with just a voiceover and we were challenged to tell this story in a unique way that would engage viewers. For this assignment, I brought my hand crafted skills and created a surreal hand drawn world promoting Taco Bell's App. Ultimately, Deutsch LA took my hand drawn illustrations and animated them.
Taco Bell Design: - Jess Kirkman, ACD- Chris Selter, Designer- Arcy Valencia,
Sr. Copywriter- Kev, Copywriter- Jordan Elle,
Produced by: Deutsch LA, ECD
Account: CS Director- Kelli-Rae Coughlin, Manager- Lisa Schnitzer