• Arcy Valencia Design + Art Direction
    • 405- Orange County, California
    • Visual Blends
    • Taco Bell Gift Card
    • Sometimes...
    • Live Más Typography
    • MTV Music Awards Big Box
    • Quiet Storm
    • Personal Business Cards
    • American Heart Association – Poster
    • Trending Tweets – Digital
  • 405- Orange County, California
    Just havin' fun. This landscape was taken from a photo in San Juan Capistrano, California. I was underneath the 405 freeway when I took this shot. Afterwards, I manipulated the composition by separating layers in Illustrator and incorporated some personal details. Lastly, I added some noise and grain in Photoshop.
    Graffiti, Graphic Design, Illustration
    2013
  • Visual Blends
    VBlends Branding
    Art Direction, Branding, Graphic Design
    2013
  • Taco Bell Gift Card
    The assignment was to design a gift card and carrier for Taco Bell that was impactful and would stand out from other gift cards on the shelf. The objective was to take on this project with a clean and minimal approach.
    Advertising, Graphic Design, Packaging
    2012
  • Sometimes...
    Type design and screenprint.
    Advertising, Graphic Design, Typography
    2012
  • Live Más Typography
    During Taco Bell's rebranding phase, the assignment was to bring the new tagline to life. To contrast the logo, a hand-written type treatment was the solve.
    Art Direction, Branding, Typography
    2012
  • MTV Music Awards Big Box
    The MTV Music Video Awards partnered with Taco Bell on a packaging promotion that needed to align with Taco Bell's rebranding and MTV's upcoming awards show.
    Advertising, Graphic Design, Packaging
    2012
  • Quiet Storm
    Branding and Wine bottle design.
    Art Direction, Branding, Packaging
    2012
  • Personal Business Cards
    Past personal business cards.
    Branding, Graphic Design, Print Design
    2012
  • American Heart Association – Poster
    Poster design concept for The American Heart Association.
    Art Direction, Graphic Design, Illustration
    2012
  • Trending Tweets – Digital
    The concept was to create a microsite that showcases taco bell's most talked about food, through information graphics. After 7pm, the interface design would switch to "night mode".
    Advertising, Art Direction, Game Design
    2012
All works © Arcy Valencia 2013